PROFILE
Managing positions in Category Management, Purchase/ Procurement, Sales experience for all formats, Modern Trade, Traditional Trade, and HORECA & Defense Business
EXECUTIVE DIGEST
An astute leader with over 15 years of valuable experience in Purchase, Marketing & Sales. Buying manager for Liquor & Confectionary with India’s Biggest Travel Retail handling business size more than $150 Million. Worked with the world’s largest Liquor brands for over 9 Years, handling the multiple Route to Market from Modern Trade to Traditional trade to Travel Retail to trade marketing. Started carrier in India handling the defense business. Excellent in managing overall negotiations, as I have the perfect mix of marketing, sales & buying which translates to get maximum profit.
Title : REGIONAL MANAGER ISC & ME (GTR)
Company : On request
Period : 2020 - Present
Spearheading Business Operations, P&L Management, Strategy Planning, Marketing, Customer Services and strategizing & executing company plans for the entire duty-free ecosystem
including Airports, BorderStores, Shipping Ports, Shipping Lines, Airlinesand Embassy channels
Managing the markets of the Middle East & Indian subcontinent with a complex mix of Global customers and Regional Key Accounts
Steering business operations for the profit center with a view to realize sales & revenue targets; formulating profit center budget
for operational / business development activities
Planning & delivering 3-5 years strategic roadmap for the
company in conjunction with robust customer level plans,
partnerships and growth ambitions
Charting out strategies for improvement in business
volume,revenue & profitability, resources’ productivity and total
ROI
Reporting directly to Regional SalesDirector in the Regional HQ
in Singapore; leading cross functional relationships with teams
in Singapore and Scotland forfinance, Supply Chain and
Marketing
Maintaining top to top central relationship & co-ordination with
multibillion $ global customers,based across places like
Singapore/Europe
Managing complex RTMs across the 3 geographies with supply
hubs spread through Singapore & Scotland.
Title : MANAGER BUYING: LIQUOR & CONFECTIONARY (GTR)
Company : On request
Period : 2014 - 2020
Managing the Buying for the entire Liquor & Confectionary category,
business size of $150 Million.
Doing the category analysis by identifying category roles, segments
and product trends and commercial drivers to understand the
current situation and make clear recommendations for the business.
Deciding the optimum assortment to match store and shopper
profiles while ensuring market coverage, offering choice and
encouraging appropriate trade up, to ensure that the ATV increases.
Worked with the design team to create a walk through store and
category layout in order to improve the shopper experience and
encourage more spend, which translates to more revenue.
The penetration is the key business driver for which bespoke
activities & disruptive marketing initiatives are decided by me.
Planning the Promotions for the brands keeping in mind the
seasonality factor & working on short term & long term plans to
increase the category size.
Title : STATE TRADE MARKETING MANAGER
Company : On request
Period : 2013 - 2014
Implementation of the JW House in the Modern Trade Outlets.
Responsible for the Switch Promotion (Managing 300 Promoters to
push the portfolio in Retail.
Making the promotion Calendar as per the focus brands of the month
for the entire year in order to help the sales force to drive sales
better, both in Retail & HORECA channel.
Making sure of the listing of Brands & also making sure that the price
ladder is being followed.
Responsible for NSV delivery from Key Accounts, P&L’s for contracts
and QDVP execution.
Ensured visibility, high market shares, menu listing, and great
relationships with stakeholders in Key Accounts of New Delhi.
Title : KEY ACCOUNT MANAGER
Company : On request
Period : 2011 - 2013
Planned and executed the yearly marketing calendar in line with
Brand Turnover Growth. Assessing the need of Indian market and
brainstorming with international teams for new launches by
coordinating with internal stakeholders (Finance, Supply chain, factory, procurement, Regulatory and Design) to execute new launches from a concept to On-field product placement.
Title : TERRITORY SALES MANAGER
Company : On request
Period : 2008 - 2011
Keep walking for the multifold achievement in Super Deluxe
Category.
Channels Handled: MOT , Retail & Institutions.
Analyzing market trends & competitor activities to proactively fine-
tune strategies.
Identifying prospective tie-ups with image accounts and servicing
existing tie-up accounts.
Driving off-takes by doing consumer promotions that focus on
creating a complete brand experience for the consumer.