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Retail & E-commerce Professional

Messina, Italy

Currently pursuing Masters in International Business Management from Italy while serving as

the Indian Student Ambassador at the University of Messina.

Have 6+ years of work experience in the retail and e-commerce industry in India, specializing in

overseeing end-to-end brand business and operations, including both startups and globally

recognized brands.


Title : Senior Travel Retail Sales Manager

Company : On request / Acessories & tech

Period : August 2018 to December 2021


Directed key retail operations, managing end-to-end functions for various retailers,

including Travel Retail, Department Stores, Bookstores, Hypermarkets, Toy stores, and

Electronic stores across India.

Successfully maintained purchase levels, achieving sales targets, and effectively

managing aging inventory and market trends.

Directed store managers, ASM, and merchandisers, ensuring efficient and streamlined

retail operations.

Played a crucial role in recruiting and training promoters to enhance brand

representation.

E-commerce (marketplaces)

Managed E-commerce activities on various marketplaces, handling pan India business,

marketing budgets, listings, brand store operations, and more.

Started business from scratch and created in-house operations to manage day-to-day

activities.

AMS training received from outsourcing - Cogizent

Collaborated with retailers such as Cloudtail and Retail Net, elevating the brand to a

top-tier position on their platforms.


Title : Category Manager (FMCG) E-commerce

Company : On request

Period : January 2022 to December 2022


Responsible for overall brand pan India e-commerce business growth and operations.

Brands - On request

Held the position of Head of Buying and Merchandising.

Managed seller panels, AMS, brand registry, and other related aspects.

Generated new business by leveraging the latest leads.

Oversaw platform integrations through Uniware.

Strategically planned seasonal promotions and deals.

Conducted in-depth monitoring and analysis of business performance.

Successfully achieved digital marketing targets with the support of the team.


Title : Assistant - Key Accounts Manager

Company : On request

Period : May 2016 to July 2018


Handled distribution of brands

  • Footwear)

Handled outright and SOR business distribution for key retailers, including Reliance

Footprint, Big Bazaar, Hypercity, and A JIO.

Owned purchase planning, weekly replenishment for 100 stores, DRR maintenance,

and store-wise planograms.

Maintained good relations with buyers, store managers, ASM, and floor staff.

Successfully sold 50K units of year-end stocks on Amazon within 4 months.

  • Backpacks

Launched the brand in India through e-commerce platforms such as Amazon, Flipkart,

Myntra, etc.

Proactively approached offline retailers to establish a market presence.

  • Travel accessories

Solely managed the distribution of ***************** India's online business.

End-to-end oversight of marketplaces, including Amazon, Flipkart, Myntra, Jabong, and

Pepperfry.


Education

Masters in International Business Management @ University of Messina

Since October 2022

International Marketing Project - Participated in X-Culture as an Independent

International Business Consultant (August - December 2023)

Working on thesis: The Modern Trade & E-commerce Business

Management/Innovation/Entrepreneurship (Retail and digital world of brands in business

development and growth)

Bcom - Bachelors in Commerce @ Mumbai University from October 2016 to June

2019

KJ Somaiya- College of Arts and Commerce Mumbai, MH, India


Skills

Expertise acquired through hands-on experience.

Management, Leadership, Communication, Team Building, Business Strategy, Negotiation,

Planning, Crowd Management, Multi-tasking. Time management, Interpersonal skills, Patience

and Tact, Attention to detail, Cultural Awareness, and Business Awareness.


Computer skills

MS Office - Advanced

AMS (Amazon Marketing Service) - Trained from Cognizant associate.

ERP (Internal company software) - Organization backend database software.

Ecommerce Portal

Managed Marketplaces - (Amazon | Flipkart | Myntra | Snapdeal | 1mg | Nykaa | Smytten |

Netmeds | Jiomart | Indiamart | Messho | Udaan | Moglix | Ajio | FirstCry | Pepperfry)

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