A highly experienced regional travel retail manager within the wine, spirits and confectionery categories is currently searching for a new role - CV and contact details on request.
Personal statement
An innovative business professional with consummate knowledge in evolving new markets and a meritorious record of establishing business channels with fineness while compounding sales and market penetration with convincing product branding
Travel Retail Expertise
Over a decade's worth of well‑connected cohorts with almost all travel retail operators in MENA & EMEA which led to introductions of new accounts and maintenance of existing accounts by monitoring performance in the outlets.
New business development:
Discerned and matched major Travel Retail operators & Airlines with brands. This involved excellent stakeholder management and setting expectations with both parties.
Strategic Sales Planning:
Journeyed key cities in majority markets to understand it's dynamics and co‑determine various plans that led to a considerable surge in sales. Brand Awareness was also a key metric which involved anticipation of market directions, analysis of business issues & opportunities, formulation of ready‑to‑go growth strategies.
Brand Positioning & Pricing:
Assessed & implemented brand emplacement for prime results while maintaining excellent stakeholder management & pruning the pricing taking into account consumer expectations. Liaised with the creative teams to develop advertisements in different media channels for the right positioning of the brands