SUMMARY
Experienced Sales and Business
Development leader with a demonstrated history of building high performing teams.
Expertise in Strategy, Management and Channel/Distribution development at the local,
regional and global levels within the FMCG Industry and Blue Chip multinationals
Over 24 years experience
CAREER EXPERIENCE
TITLE : GLOBAL SALES DIRECTOR GTR
COMPANY : ON REQUEST
LOCATION : DUBAI
PERIOD : AUG 2023 - PRESENT
Reporting to COO Independently leading relationship with Global Travel Retail key
Customers including regions like Middle East, Africa, India and Asia customers including
Dubai Duty Free/Qatar Duty Free/ King Power
Manage a business of annual turnover of 50M to ensure the delivery of Annual
Operating Plan and Market Share
Interact with sales, marketing and management teams to propose solutions and identify
new opportunities effectively.
Accomplish sales targets by promoting products through marketing to attract target
audience and implementing strategic growth plans while developing trusting relationships
with customers.
Drive strategic outcomes and growth within the company through brand prioritization
and promotions.
Develop a network of contacts to attract new clients, research new
market opportunities and supervise growth of projects and forecast revenue for all
brands in Travel Retail
TITLE : GTR SALES HEAD MIDDLE EAST & ASIA
COMPMAY ; ON REQUEST
LOCATION : DUBAI
PERIOD : MAR 2021 - JULY 2023
Establish ********** relationship with the Middle East, Africa, India and Asia customers
including Dubai Duty Free/Qatar Duty Free/ King Power
Manage a business of annual turnover of 50M to ensure the delivery of Annual Operating
Plan and Market Share
Lead a Team of 4 associates and facilitate Brand Prioritization, making investments on
advertising and promotion investments
Interact with sales, marketing and management teams to propose solutions and identify
new opportunities effectively
Accomplish sales targets by promoting products through marketing to attract target
audience and implementing strategic growth plans while developing trusting relationships
with customers
TITLE : GTR BUSINESS DEVELOPMENT MANAGER
COMPANY : ON REQUEST
LOCATION : DUBAI
PERIOD AUG 2017 - FEB 2021
Drive strategic outcomes and growth within the company through brand prioritization and
promotions
Develop a network of contacts to attract new clients, research new market opportunities
and supervise growth of projects and forecast revenue for a business of annual turnover
of $40M
Build lasting relationships with Gulf Travel retail Middle East and India customers
which includes Dubai, Qatar, Beirut and Egypt
TITLE : GTR ACCOUNT CONTROLLER
COMPANY : ON REQUEST
LOCATION : DUBAI
PERIOD : OCT 2016 - JUNE 2017
Travel Retail Gulf Head of Sales for a large multi-channel customers and managed the
********* relationship with Gulf Travel retail customers such as Qatar, Beirut and Egypt
Cultivated trusting and lasting relationships with cross-functional teams to drive business
growth
Administered a business of annual turnover of £28M NSV by executing Annual Operating
Plan Market Share, Brand Prioritization, investment Advertising, Promotions investments,
Brand platforms to provide exceptional results
TITLE : CHANNEL MANAGER GTR
COMPANY : ON REQUEST
LOCATION : DUBAI
PERIOD : NOV 2011 - OCT 2016
Lead and manage the ************ relationship with MENA Travel retail customers including
Dubai/Qatar /Beirut
successfully Managed a business of annual turnover of £39M NSV
Headed a team of 5 members inclusive of 2 were Senior Sales Managers, Retail Business
Manager and Commercial Executive
Performed tasks of training channel partners, oversee account profiles and monitor
competitor activity while fostering communication with resellers and creating plans for
growing market share
EDUCATION
Masters of Arts - Carleton University
Bachelor of Arts, Political Science and Government - American University of Beirut