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E-commerce Manager

Shanghai, China

Role Dimensions

E-commerce has been a significant growth channel across the globe yet it has been limited within the global travel sector. E-commerce currently represents 0.6% of overall GT participation but the amibition is to take this to 1.5% by F26. Digital is the enabler to a truly omnichannel travel retail experience and we need to ensure that we capture the shopper shift to online shopping and driving incremental growth for Diageo through the execution of unique E-commerce activiations.

To win we must be mastery in combing and using Digital Marketing skills, Digital Commercial skills, data and analytics to identify insights and execute unique digital programs/activations. You must be a forward thinker who is able to live in ambiguity and develop game winning strategies. You need to be innovative and curious around the possibilities that Digital uniquely offers and highly proficient in working with customers to bring those possibilities to life.

Top Accountabilities

Jointly own the overall E-commerce strategy (all channels) and lead the organisation to develop and execute the right growth strategies for Diageo in E-commerce with a specific focus in the APAC/MENA region Lead the relevant Account Managers in unlocking data insights and all opportunities across the range of diverse customers to deliver incremental sustainable growth for Diageo through Digital Channels. Smash AOP plans YOY, grow customers’ digital shelf as well as online share in value and volume Support the Head of E-commerce in providing the direction, tools and framework for Account Managers and customer marketing to win in ecommerce now and in the future Be the lead in the top 5 APAC/MENA strategic customers for E-commerce Support in the development of a Digital capable organisation including leading E-commerce trainings and refreshers, and using internal resources to share insights with the team


Commercial acumen – You are a commercial expert, tenacious in the pursuit of creating sustainable value. You have a record of delivering brilliant execution and going above and beyond to deliver for customers.
E-commerce – You are a day-to-day digital native and while you may not yet have experience managing online customers you are obsessively curious and passionate about this area keeping up with trends, competitor activity & discovering the success platforms of the future. Experience in Digital Marketing is beneficial.
Analytical skills – You can synthesise and analyse data, generating meaningful insights and recommendations
Agility to work in a fast moving, matrix organisation and the ability to build brilliant relationships internally and externally to deliver amazing outcomes

Key Skills

Agitator, you challenge the norms both internally and externally to drive cultural and performance breakthroughs
Relentless in the pursuit of growth – you have fire in the belly and roadblocks are challenges you relish and overcome with ease
Do whatever it takes to deliver the right outcomes, taking people on the journey with you
Effective communicator, driving simplicity
Famous for making it happen – your words translate into action & results delivering visible impact
Able to build strong networks & relationships, holding the tension as required both internally and externally.
Passionate about this agenda, acting as a catalyst to those around you
Agile and adaptive-which is key to success in this fast moving environment.

Apply Now
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