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On request (99029)

GTR Senior Sales Manager


Lindt Travel Retail

Sales manager North America

Feb. 2017 - Nov 2021

*Re-positioned Lindt as a top premium chocolate brand in the region achieving double-digit revenue growth and market share gains.

*Full Sales Development, Revenue and P&L Responsibility.

*Managed a territory covering the USA, Canada, Mexico and Caribbean.

*Defined the sales strategy and GTM plan to open new doors and develop the business with current key accounts.

Directed the successful implementation of the sales and marketing plans in the region by optimizing the five Ps, fine-tuning the Go-To-Market plan, setting annual KPIs, sales quotas and market spending.

*Developed strategic relationship with C-Suite teams in global and national Key Accounts (Dufry, DFS, DFA), understanding their business goals and challenged, creating and maintaining a constant win-win situation.

*Leveraged research, business intelligence, sales data analysis, and relentless prospecting to identify new opportunities and add new logos in various markets in Canada, Mexico and Carribean.

*Partnered with selected distributers and brokers to perfect the distribution of products and the execution of the business plan in the marketplace.

Lindt Travel Retail

Regional sales manager MEIA

Nov. 2009 - Feb. 2017

*Contributed to the continuous sales growth and the establishment of Lindt as a leading premium brand in the Travel Retail Channel.

*Led the business growth initiatives with existing key accounts in Qatar, KSA, Bahrain, Sri Lanka and Oman.

*Identified business development opportunities in the East Africa Region (Kenya, Ethiopia and Tanzania),

*Held Key Accounts responsibility with global and regional customers (WDFG, currently Dufry).

*Fine-tuned the sales and marketing plans and Go-To-Market plan to achieve the distribution, financial and business objectives.

Category Manager

Ramak Duty Free

Mar 2004 - Sep 2009

*Managed the turnover of both the Chocolate and the Toys categories.

*Defined the strategy and objectives for both departments in line with the overall vision of the company.

*Managed and perfected the product, price, promotions, POS, and People mix of the categories.

*Handled the negotiations and trade deals with brands partners, ensuring long-term relationship and cooperation was established.

*Headed a team of buyers responsible for setting ordering forecasts, follow up on shipments, and fully executing the retail plan at the stores.


CPG Trade Promotions

Account executive

August 2022 - Present

*Helping emerging CPG brands take control of Trade and scale efficiently with clear insight on planning

*Full cycle seller

*Outbound/ Inbound Prospecting and Qualifying best client’s profiles

*Managing the sales process from initiating contacts to closing deals

*Collaborating with Customer Service team to ensure a perfect onboarding of new partners

*Feeding the Marketing and Product Teams with valuable feedbacks from Partners

*Building a trade expert status with prospects by understanding their challenges and business goals

Smarter Sorting

Account Executive

Nov. 2021 - Aug 2022

*Full Cycle sales of ML and AI solution to the CPG and Retail Vertical


MBA, Internal Business Administration

Chartered Institute of marketing

Category Management Knowledge Group

Diploma, Procurement and Resouring Management


Arabic - Native

English - full business proficiency

On request (99029)
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