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On request (99018)

Senior GTR Director




  • Strategic thinking Senior Executive with over 20 years of successfully building companies from first creation, to production, logistics to retail.

  • Results oriented leader with polished, engaging communication and negotiation style, with a natural passion for mentoring, team building, growing team members, and coaching. Expert communicator on all levels with all levels of employees.

  • Excel in developing sales / marketing teams, managing and improving P and L’s, growing profitability, sourcing new business partners, simultaneously implementing creative, successful programs for international brands.  

  • Has a known reputation of flexibility, efficiency, of being able to systematically exceed objectives and adapt to new environments while solving crises, both locally and regionally.

  • Previous assignments include Asia and North, South, Central Americas, and Caribbean covering wholesale and retail international / domestic sales / marketing development.

  • Highly culturally aware and familiar with a multitude of Latin / Asian / European culture’s uniqueness / practices.


Sales Management / Team Building Marketing Development / Management Crisis Environment Management Consistent / Steady Brand Growth P and L / Sales /  Marketing Budget Management Promotions / Training   ·         Successful negotiations at all levels ·         Public Relations / Public Communications ·         Special Events Conceptualization / Management ·         Creative Conceptualization and Implementation  




Company name withheld - Travel retail

Senior Director Travel Retail

May 10 – June 20

With net sales reaching Euro 16 billion in 2018, over 70,000 employees and a strong global presence. Leader in the design, manufacture and distribution of fashion, luxury, sport and performance eyewear. 49 billion USD merger in 2017, makes the company the largest player in global eyewear market.

Sr. Director, Travel Retail, Americas, (North, Central, South America, Mexico, Caribbean)

  • Develop, build sales, seeking new accounts, manage P and L, Marketing initiatives, and regional team, throughout Americas in all Travel Retail channel

  • Develop marketing strategies for the region in synergy with country specific directives and Global initiatives

  • Ensure P and L, budget management is maximized

  • Present, negotiate, motivate and advise on all levels of business, while educating clients and the industry on the potential of the category

  • Was highest performing division within the TR sector, during 2019 – 2020 challenges, outperforming Asia and Europe.



Company name withheld

Jan 09 – Current (inactive)

A privately owned consulting, and service company, established in 2009.  Since Jan, 09. Consulted for a large capital investment group, who actively sought out my partnership to research and pinpoint distressed brands, focused in the beauty industry, to then purchase, restructure, and turn into profitable organizations.

President, domestic markets, North America, Canada, Caribbean, Mexico

  • Research / analyze current market trends of retailers, consumers, brands and demographics

  • Advise investment groups on potential brands / companies that can be turned around with restructuring, cost cutting, new business models, new product development and launches.

  • Recommend new structures, systems, new business models, P and L analysis, cost cutting, restructuring of existing company / brand, and realignment of products, staff and operations, increasing NOP, and minimizing all debit, with a view to realize profitability.


Company name withheld

May 07 – Dec 08

A subsidiary of DFA (Duty Free Americas) responsible for the creative development and world wide distribution of select licensed fragrances: Perry Ellis, Hard Candy, Daddy Yankee, and Animale.  Parent company, DFA, is one of the largest Duty Free companies in the Americas with stores throughout the US, Central and South America, along borders, and international airports.


Vice President of Sales, domestic markets, North America, Canada, Caribbean

  • Responsible for all commercial activities of the region.

  • Senior member of the Executive Committee with direct report to the owner of the Group.

  • Built and implemented all systems for set up of new business including supply chain & financial controls.

  • Direct involvement in Production, Forecasting, AP, AR, Finance, Shipping, EDI and Customer Service.

  • Built a lean effective domestic sales team for North America.

  • Successfully re-launched the Perry Ellis brands back into the US domestic market with impressive growth in sales (850% over 18 months) and active doors (from 65 to 1,150).

  • Recommended and implemented strategies to effectively increase brand awareness and market share while staying within budget constraints. 

  • Directly involved with all new product’s concept and development



Company name withheld - Travel retail

May 01 – May 07

Italian luxury good’s company specialized in jewelry, watches, leather, accessories, and fragrances. Company based in Rome, with offices in Switzerland, NY, Hong Kong, and Miami.  Continued to grow at record levels, and are now ranked among the top ten fragrances throughout the world.

Senior Regional Sales / Marketing Manager,  Latin America Domestic/Duty Free  &  North America Duty Free

  • Senior member of local executive committee with direct report to Global Sales Director based in Switzerland.

  • Responsible for all commercial activities of the region (109 accounts and 1,200 doors), including Sales, Marketing, Training and Support Budget.

  • Managed domestic distributors in Central & South America and all Travel Retail accounts in North and South America, including airports, border shops, cruise ships, and in-flight points of sale. 

  • Established strategic marketing plans, budget and strategies for individual countries, (16) which coordinated with the Global directive.

  • Full Profit & Loss Responsibility at the contribution level with key focus on protecting bottom line.

  • Continually analyzed business trends, making recommendations for new products, regional developments & structure changes, new clients / doors, etc.

  • Boosted brand awareness through targeted design and implementation of seasonal marketing programs, customizing for each client and their end consumers.

  • Handled personally key negotiations with major accounts while delegating set up of local commercial terms to responsible members of my team.

  • Systematically achieved and exceeded annual sales targets with dramatic yearly double digits growth.

  • Yearly sales growth for:    2006 Latam Domestic + 79%,  Latam TR + 35%,  North America TR + 14%.

  • Yearly sales growth for:    2005 +17%,     2004 +39%,       2003 +14%     and      2002 +49%.



Company name withheld

1990 - 2001

American company specialized in manufacturing, marketing and distribution of prestige skincare, fragrance, makeup and hair care products.  Includes high end brand such as Estee Lauder, Clinique, Aramis, Bobbi Brown, MAC, Origins, Tommy, DKNY, Aveda, Kate Spade, Perscriptives, Crème de la Mer, Joe Malone, Bumble and Bumble, and Jane.  Group had 35,000 employees in over 100 countries for total sales of 4 billion USD in 1999.

Company name withheld - Travel Retail

Oct 1998 – Apr 2001

Special Events Manager, Asia Pacific Region / Area Sales Manager, Malaysia, (dual role)

  • Promoted to new commercial responsibilities while keeping leadership of special events.

  • Managed all aspects of retail sales in Malaysian Travel Retail & Airlines accounts, totaling over 1 million USD annually, and growing business by +37% during economic downtrend. 

  • Assigned to development of programs / events for specific categories which were recognized for their success and later rolled out from International head office (NY) for world-wide implementation.

  • Negotiations for space, events, promotions.

  • Management of all EL Beauty Advisors / issues in related accounts.


Company name withheld - Travel Retail

Jul 1996 – Oct 1998

Special Events Manager, Asia Pacific Region

  • Wrote, implemented and executed special events, tailored to marketing programs for region.

  • Achieved maximum retail sales results and gained market share and ranking.

  • Initiated tracking system for efficiency of promotions and impact on profitability.

  • Coordinated simultaneously large number of projects, (average of 20 at the same time) across numerous countries including:  Japan, Korea, Thailand, Singapore, Malaysia, Australia, New Zealand, Philippines, Hong Kong, Guam and Indonesia.


Company name withheld - Travel retail

Jun 1995 – Jul 1996

Sales Development Coordinator / Special Projects

  • Worked in partnership with Area Sales Manager ensuring proper handling of all accounts stock levels, marketing calendar, promotional activities, staffing issues, merchandising guidelines.

  • Assigned Special Projects by Regional Sales Director.


Company name withheld - Travel retail

Apr 1994 – Jun 1995

Training Manager – Travel Retail, Asia Pacific

  • Identified training needs, developed and conducted training courses for Estee Lauder Beauty Advisors.

  • Identified individual hub’s specific training needs and established recruitment standards.


Company name withheld

1990 – 1994

Resident Make-Up Artist, Special Events Coordinator

  • Educated Beauty Advisors on makeup applications, customer service, guidelines, and brand image.

  • Performed makeovers on customer increasing incremental business substantially.





Bradley University, Peoria IL             1985  

Master of Arts Program


Bradley University, Peoria IL             1984   

Bachelor of Fine Arts

Graduated Summa Cum Laude


Iowa State University, Ames, IA        1983

Undergraduate Studies


On request (99018)
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