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Lorena Tapie (99024)

Marketing professional

Marketing Professional with over 7 years’ experience. Business-minded with broad consumer marketing background. I’m at my best when tracking problems and uncovering creative business opportunities while being a team player and helping others.

Marketing Associate

March 2017 – December 2021

JTI – Miami, FL

• Managed and identified marketing opportunities in order to grow business and enhance brand image • Managed 3.2 million budget in the Americas Travel Retail

• Designed and implemented merchandizing material (permanent display units + temporary showcasing for promotions)

• Interviewed Brand Ambassadors & managed trainings to create motivation, provide a full understanding of brand fundamentals and promotions

• Traveled to Hub markets to review promotional and manufacturing results in order to increase sales

• Briefed vendors on showcasing, brand guidelines, cost efficiency, and quality while tracking results

• Coordinated monthly marketing & sales meeting in order to assess opportunities • Designed and coordinated corporate booth for trade show on yearly basis

• Developed planogram for brands for maximum visual impact

Commercial Coordinator

May 2016 – March 2017

L’Oréal Travel Retail – Miami, FL

• Aligned with sales team to create and manage purchase orders while using SAP

• Maintained contact with brand representatives

• Coordinated gift with purchase orders

Marketing & Event Planner

Nov 2015 – May 2016

NEORIS / Viacom MTV Miami, FL

• Coordinated corporate events for companies with international attendees while developing strategies and ideas for engagement and team building among employees

• Provided direction to agencies for the creation of material for upcoming events while managing budget and maximizing value

• Coordinated events for different entertainment brands such as Nickelodeon, MTV, and Comedy

Central Marketing Coordinator

Feb 2015- Nov 2015

SONY, Miami FL

• Provided direction to agencies regarding designs of promotional material for upcoming campaigns such as commercials, key visuals, carton boxes, sticker designs and product brochures

• Created an internal educational video produced with product information for SONY sales teams • Analyzed and learned about competitor brand campaigns for trends and best practices International


February – August 2014

Pernod Ricard, Mexico City

• Investigated global statistics from IWSR (International Wines and Spirits Research) in order to develop qualitative and quantitative reports for international marketing team

• Analyzed global sales information and tendencies


2017 Master of Science in Marketing, FIU, Miami

2010-2014 B.S. in Communication, Iberoamericana University, Mexico City


English - fluent

Spanish - fluent

French - working knowledge

Lorena Tapie (99024)
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