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·   Multi-channel Business strategy (travel retail & domestic markets, on & off trade and e-commerce)

·   Global market responsibility

·   Premium and luxury brands business development

·   Business unit management (14M€ sales turnover)

·   Team Leadership (direct and traversal management)

·   Budget and forecast management

·   Communication (internal, trade media), marketing

Professional experience

Name of request – Export sales director – since 01/2013


Regional Director Germany – Austria – Central and Eastern Europe – Russia Since 03/2021

·   Created and executed a premium wine sales development strategy (« Route-to-Market », distribution, marketing, communication) for each market and each channel (off trade, on trade et e-commerce)

·   Devise and executed launch strategy of premium wine brands with a particular focus on “prescriber” channel (“flagships” on trade, department stores, specialty stores)

·   Recruited and managed a network of distributors fitted for a “value over volume” strategy

·   Management of a team of 3 (area sales managers and sales support)

·   Full P&L responsibility and budget management of key performance indicators (sales turn over, margin, margin per case, sell- out/sell in, stock).

Achievement: sales turnover 14M €, improve premium brand share of sales from 13% to 18%



Travel Retail and Duty Free director - 01/2013 – 03/2021

  • Devised and implemented the strategy to develop the global duty free and travel retail channel.

·        Created the company’s global travel retail sales division, including recruiting and management of commercial team (direct and transversal reporting)

Achievement:  Mouton Cadet achieved #1 French wine sold in duty free (Generation TRAQ 2018)




Name on request - Commercial Director - 10/2008 to 12/2012


  • Formulated and implemented a winning global sales strategy fitted for luxury cognac brand development.

·        Channel segmentation strategy: Travel Retail & Duty Free, premium wine and spirits shops, hotels and restaurants.

  • Recruited and managed the sales and marketing team (4 people)

Achievement: Established a leading boutique luxury cognac



Name on request – Area Sales Director - 02/2007 to 08/2008


  • Analyzed brand portfolio in order to rationalize offer and create profit.

  • US market Profit & Loss study by client and evaluation of profitable customers.

  • Restructured and animated a network of clients in the US, including wholesalers and importers, off trade and on trade.

 Achievement: Established a leading boutique luxury cognac


Name on request - Area Sales Manager - 11/2005 à 02/2007


  • Coordinated the development of a line of wine aimed at young US female professionals seeking low alcohol and fruity wines.

  • Negotiated the importation and distribution contract with US national importer. Planned and completed the launching and the distribution roll-out.

  • Constituted the distribution of wine brands in the US, Japanese and South Korea markets.

Achievement: Increased sales revenue by 50% over 18 months.


Name on request - Regional Sales Manager - 03/1997 to 01/2005

  • Defined and lead sales strategy in the Western US.

  • Conducted a network of brokers (11 agencies) and wholesalers (200 salespeople).

  • Recruited and managed 2 salespeople (one in Los Angeles, one in San Francisco).

Achievement:  Sales turnover multiplied by 3 over 7 years.




WSET Level 2, Pass with Merit, 2023


University of San Francisco, California 2004

MBA: Marketing, International Commerce


Institut Supérieur de Gestion, Paris 1997

Undergraduate, marketing & International Commerce

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