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Marketing Director

Miami, FL, USA

PROFILE

• Marketing Executive with +25 years of expertise in sales and marketing, problem solving and customer satisfaction, with solid track record repetitively exceeding target goals (+6 to 10%).

• Seasoned and multifaceted experience in strategic planning, sales, marketing, program implementation and management, and territory development.

• Proven aptitude for creating vision and developing action plans that deliver profits for an organization with high determination and go-getter attitude to contribute to the top line


EXPERIENCE


Title : Marketing Director

Company : On request

Period : 2021- 2024

Location : Miami, FL

Led transformation of Marketing Department to be a revenue generator for the company, achieving $4.2M in revenues.

Responsible for all aspects of Marketing division, media activations management and in-store marketing showcase as well as border stores including North and South Border promotions.

• Launched new Media Activation Platform for the Beauty and Fragrance category at ***** airport flagship stores. This included Red Carpet Platform providing high impact visibility for brands and Take Over Platform with customized wall static and digital brand showcased at store entrances.

• Generated +$1.6M in new direct revenue while increasing in-store brand sales.

• Created Desire Units with innovate product displays which included a brand ambassador and product demo to drive consumer engagement and sales.

• Designed a new display at North and South border territories including three airports/stores resulting in +$650K new direct revenue.

• Launched the first airport Toys“R”Us store in ***** collectively with the creative design team to be ready for the installation of all graphics assets for the grand opening 1/17/2024. Additionally new LOGO store.


Title : National Account Executive Travel Retail Segment of Beauty, Fragrance, Luxury and Spirit Categories

Company : On request

Period 2006 - 2020

Location : Miami, FL

Promoted to oversee sales executive, driving $8M in sales within the U.S. portfolio. Created and developed programs to promote advertising inventory at high traffic international airports, representing 45% of total sales. Partnered with clients as well as Senior leadership to determine objectives of advertising projects/programs and strategized plans to meet those goals.

• Created new concepts and advertising assets in partnership with North America marketing and business national airports development teams to fit the needs of new client categories, resulting in gaining new client categories (e.g. automotive, technology, finance).

• Developed marketing campaigns on a national level for the Travel Retail markets for CHANEL, DIOR and COTY brands amongst others.

• Created experiential activations to engage with airport audiences tailored to the Spirits category (BACARDI, PERNOD RICARD, DIAGEO) leading to increased loyalty amongst existing customers .

• Converted 28.5% of cold calls and emails into new business opportunities.


Title : Regional Sales Executive Airport Marketing for the Hospitality, Casinos, Tourisms Destinations and Health Insurance

Company : On request

Period : 1999 - 2006

Location : Miami, FL

Established local regional accounts by developing new tailored platforms to promote unsold inventory of digital and static airport advertising/marketing assets. Drove sales of $3M and exceeded agreed-upon sales targets by 6% to 8% constantly.

• Targeted ad campaign in domestic and international arrivals airport audiences, respectively, with relevant messaging for ***** INSURANCE and ***** INTERNATIONAL.

• Conceptualized and packaged for the ***** HOTEL AND CASINO, Miami Open Tennis and other Miami destinations and attractions to drive occupancy and traffic of international audience.

• Initiated networking and new portfolio of contacts to achieve growth of existing accounts and new business prospect by joining the Greater Miami Chamber of Commerce and other entities to developing new sales strategies


EDUCATION

Universidad Del Sagrado Corazon, Santurce, PR B.A., Communications and Advertising


LANGUAGES

Bilingual in Spanish, English

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