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GTR Area Retail Manager (Multi lingual)



With over 5 years of dedicated experience in Retail and Travel Retail sectors, I have consistently demonstrated aptitude for managing stores and driving business development across different markets. Besides managing business strategy and teams on the field my main focus lies in enhancing customer satisfaction and developing effective operational strategies. I aspire to advance in my professional career where I can utilize my strong leadership skills and industry knowledge to drive business growth and achieve organizational objectives.


Title : Retail manager

Company : On request

Period : 2019 - 2023 

·        Strategical drive and development of the brand in 120 doors

·        Conducting regular meetings and negotiations with clients on product launches, company strategy, and marketing plans

·        Monitoring sales performance, retail KPIs and regular trade shows

·        Managing, empowering, and coaching a team of 16 promoters, delivering training programs and hirings


Title : Travel retail area manager

Company : On request

Period : 2012 - 2018

·        Managing the EMEA Travel Retail accounts and working with WDFG, Aelia, Gebr-Heinemann, Dufry, Nuance, Kappe, Gerzon, Airest, Unifree

·        Business development with our partners, implementation of marketing plans, negotiations, budgets and sales follow up

·        Expansion and new business opportunities within designated area

·        POS openings, merchandising check-ups, sales teams recruitments and trainings


Title : Travel retail manager

Company : On request

Period : 2007 – 2012

·        Managing Travel Retail accounts for Central Europe and Balkan States region with a team of 19 promoters, working directly with Gebr-Heinemann, Aelia, Nuance, Dufry, Inflight

·        Full implication in all aspects of the business such as negotiations, promotional plans, merchandising, trainings, cultivating strong relationships with clients

·        Monitoring sales KPI´s and follow up on service excellence 


Education :

Strategic Sales management (ESADE), 2023

·        Commercial strategies

Successful negotiation, (University of Michigan), 2020

·        Essential strategies & skills

Pedagogy, Performance (University Toulouse Le Mirail), 2006

·        Master

Languages :

English, Spanish, French, Czech/Slovak


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