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Category Lead

Hyderabad, Telangana, India

S U M M A R Y

Experienced Lead, result-driven professional with a proven track record of success in the retail industry. With around 15 years of experience in Travel Retail, FMCG, Luxury & Fashion, I have navigated various roles, including Buying & Merchandising, Brand & Category Management, Retail Operations. With excellent vendor management and problem - solving skills, I am adept at building strong relationships and collaborating with cross-functional teams to achieve

business goals. Seeking a challenging position to leverage my expertise and contribute to the growth and profitability of a dynamic organization.


E D U C A T I O N

M a s t e r o f B u s i n e s s A d m i n i s t r a t i o n ( M B A ) , A n n a U n i v e r s i t y J u l 2007 – Jul 2009 - HRM, Production and Supply Chain Management.


B a c h e l o r o f C o m m e r c e ( B C O M ) , C a l i c u t U n i v e r s i t y A p r 2004 – Apr 2007


SKILLS

C a t e g o r y M a n a g e m e n t | M e r c h a n d i s e P l a n n i n g | O T B a n d O r d e r P l a n n i n g | B r a n d M a n a g e m e n t |

I n v e n t o r y M a n a g e m e n t | R e t a i l O p e r a t i o n s | P r o c e s s I m p r o v e m e n t | S t r a t e g i c P l a n n i n g |

P r o f i t a n d L o s s M a n a g e m e n t | T e a m L e a d e r s h i p | C o m m u n i c a t i o n S k i l l s | M S O f f i c e


E X P E R I E N C E

Company : On Request

Period : Sept 2018 - Now

Location : Hyderabad, India


Driving category business of 3 duty free entities.

• Serve as profit and loss owner for major categories including Liquor, Tobacco, Sunglasses, Watches & Electronics, with an annual turnover of USD 32 Million.

• Key Portfolios: Details on request

• Doubled the category turnover in span of 5 years with a CAGR of 12% in Liquor & 19% in Tobacco categories by leveraging market trends and sales data to facilitate product selection, pricing, and promotion decisions.

• Successfully implemented category / buying strategies to increase sales and improve customer satisfaction.

• Developed and maintained relationships with brands and vendors to ensure availability of assortments at competitive pricing.

• Negotiated key commercial terms such as margin increase (~5%), Payment Terms (Up to 60 days), change in Inco-terms (FOB to CIF), Volume Linked Incentives, from key brands with excellent business relationship and thereby saved buying cost.

• Introduced promotion strategies (Price Off – up to 50%, GWP, and Cross Category) resulted in category growth and better footfalls.

• Accountable for Category KPI results (Sales, Margins and Inventory), Forecasting, Pricing strategy,

Promotional planning and exit strategy.

• Improved ATV, SPP with globally competitive price s and conversions with persuasive promotion techniques.

• Optimally utilized the available space with more brands added into portfolio and significantly increased revenue per Sq. Mtr. Brought in additional revenue by selling spaces for rentals.

• Managing a team of 60 brand ambassadors and 4 category associates to support retail execution and deliver strong sales performance.

• Handled cross-functional teams to ensure smooth operations and achieve business objectives.


Title : On request

Period : Jul 2014 - Sept 2018

Location : New Delhi, India

Directed the end-to-end buying and merchandising operations for luxury watch brands across pan India stores, optimizing inventory turnover and increasing annual sales revenue.

• Handled luxury brands - Details on request

• Profit and Loss owner for the Travel Retail business of the company and implemented brand retail strategy across the stores in collaboration with cross-functional teams.

• Analyzed Budgets and processed orders as per OTB, studied demand, supply and seasonal trends, ensured correct merchandise and optimum stock levels.

• Rationalized assortment with price point analysis and planned promotions – GWP, festive and seasonal dis-counting, liquidation schemes to maintain healthy stock turns.

• Negotiated vendor margins & volume linked discounts for higher profitability and generated additional revenue by selling visual spaces.

• Oversaw the coordination and implementation of contractual a greements and the periodic Return to Vendor (RTV) procedure for SOR/Consignment brands.


Title : On request

Period : Oct 2013 - May 2014

Location : Dubai, UAE

Handled the entire retail store operations in an assigned area and thereby contributed to the expansion plans of the group in the middle east region.

• Responsible for revenue, growth, cost management and retail operations.

• Ensured the retail stores are operated in line with SOP of the company, to achieve set targets. Ensured the retail

stores are operated in line with SOP of the company, to achieve the set targets.

• Handled the entire buying and merchandising part of in -house brands and strategized the upmost effective product mix and gross margins.

• Identified, prioritized and pursued branch acquisitions, relocation and disposal opportunities in liaison with the management, on time response and redressal of customer complaints, and feedback.

• Organized special promotions, displays and events, maintaining awareness of market and competitor trends.


Title : On request

Period : Aug 2011 - Aug 2013

Rivoli Group Dubai, UAE

Handled Retail Operations and managed buying and merchandising for categories - Details on request

• Brand Portfolio: Details on request

• Handled Retail Operations of 15 luxury multi brand boutiques under the division called “Rivoli Arcade” which was a comprehensive portfolio of brands under one roof.

• Implemented SOPs and monitored quality of customer service, ensuring retail standards are maintained.

• Controlled all aspects of inventory, ensuring adherence to brand guidelines in line with optimum stock levels.

• Vendor Management - preparation of documents related, executing agreements and renewals, preparation of

POs, pricing and inventory management.

• Planned and executed new store openings and organized sales promotional and marketing activities in line with operational policies and procedures.

• Developed and executed marketing strategies, and collaborated with cross -functional teams to ensure successful brand promotions.

• Executed training and development programs and mentored store managers to maximize their capability and store’s contribution towards overall targets.


LANGUAGES

• E ngl ish.

• H i n d i .

• Mal ay ala m.

• T a m i l .

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