The team has the responsibility for both commercial and brand building activities within the channel.
The role is key within the team to drive the plan, execute, analyse and reporting of all trade marketing activities within the GTR channel in the EMEA region. Bringing to life our strategic and channel objectives in alignment with the global brand plans.
A central wheel within the team, working in close collaboration with the commercial team and our regional duty-paid Campari colleagues, supporting success for our GTR business partners with our portfolio and working closely with the Global Strategic Marketing functions.
Playing a critical role in GTRs strategic evolutionary journey, as we build to our brand touchpoints in reaching and engaging the global travellers to amplify & accelerate global & local brand strategies and visions.
Key Responsibilities Deliverables
Channel and customers strategy: support in the definition of the channel, region, brand and customer strategy planning mid to long-term.
Ownership of the EMEA GTR promotional slotting boards, working alongside all stakeholders in the construction and maintenance of these promotional plans.
Best in class execution: striving to achieve best in class execution of all Campari touchpoints, within the region and channel.
Brands in scope: full Campari Group portfolio.
Sub Channels in scope: Airports, Cruises, Lounges, Airlines, E-Com.
Develop and manage agency network for the region. Managing trade marketing regional budget, briefing and coordinating key projects and tracking performance.
Activities planning & monitoring: consolidation and update of the promotional calendar for EMEA with respective allocation of commercial and trade marketing budget. Analysis and reporting of activities according to pre-established KPIs.
Merchandising tracking: collection and consolidation of all necessary info by key location (price, permanent visibility, listings, position on shelf). Perfect Store model definition and implementation.
Consumer events: Coordinate and support the team to bring to life successful events.
Trade events organization: coordinates the organization of TFWA trade show and other industry related events in the region.
Brand induction and ongoing training: ensures training content is effective for the audience, up to date and in line with marketing guidelines. Coordinate with local Brand Ambassadors and/or deploys quality trainings across whole portfolio to front line staff and promotional teams. Track effectiveness of the training and explore ongoing development of training materials and delivery methods, to engage and maintain motivation.
Business planning: input and alignment with the mid/long-term business unit plans. Formulate and execute a tight strategy to deliver to the plans. Eyes and ears on the ground for progress reports, additional opportunities and threats.
Budget management: manage the investments to build the brands and products within the channel and achieve long-term sustainability and a positive return on investment (where required).
Creative Thinking: Provide solutions to overcome challenges. Thinking outside the box to deliver opportunities for future growth and add value to the business relationship.
Brand Ambassador: Acquire in-depth understanding and knowledge of the brands, shopper need, channel and customer dynamics and the categories. Impart this knowledge and the enthusiasm across all stakeholders.
Internal : GTR Marketing & Trade Marketing, GTR Regional Director and GTR Commercial Team,
wider Marketing, Trade Marketing and Commercial community within GTR, Regions, Domestic colleagues.
External: Business partners/customers, agencies, industry groups and retail teams.
Experience & Education
5+ years’ experience in Trade Marketing/Marketing, with 3+ years in GTR channel.
GTR channel experience is mandatory.
Spirits Industry experience is a strong plus.
International experience in the EMEA region.
Required Skills & Traits
Master of trade marketing techniques and tools (managing BTL, agencies and customer relations).
Project management and strong execution capabilities.
Excellent organizational skills and attention to detail.
Customer and results oriented.
International mindset and ability to work in a multicultural environment.
Innovative approach and creative thinking.
Proactive and energizing behavior with excellent communication and influencing skills.
Fluent in English.
Microsoft Office proficient.
Availability to travel up to 30/40% of time.
Our commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.