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Head of white spirits GTR (1412127)

London, UK

About the Role

ob Description :

Global Travel (GT) is one of the most dynamic markets in which we operate with over 1.9B consumers traveling internationally per year from every corner of the Earth. We are a diverse, entrepreneurial, and agile business which has recently redefined our ambition and strategy to ensure we emerge stronger from the pandemic to lead Spirits to become the most dynamic and fastest growing category in the sector.

With our market HQ in London we operate across 19 different countries and have over 29 different nationalities amongst our team. Our unique channels include ‘duty free’ sales in travel retail through airport shops, border shops, on-board airplanes, cruises and international ferries.

Our marketers play a central role within our business shaping key consumer and shopper insights and turning them into market share winning MBP’s to fuel our businesses growth. They combine creative flair with strategic consumer insight, commerciality and strong project management skills to deliver brand plans and growth drivers that impact consumers across the World.

We are on a mission to double the size of the Spirits Category in Global Travel (vs. pre-pandemic levels), double our luxury business , transform our Digital and E-Commerce capability and be the leading internal channel for retail activations. If you want to grow yourself in this unique international environment and help shape a high growth business read on…

Key Outcomes

You will be responsible for leading a team of brand managers who will transform our performance in White Spirits. Whether it be exploding the growth of tequila globally or regaining #1 market share in vodka, your team will be essential to the success of Global Travel in delivering our performance ambition and in doubling the size of the category. You will make Tequila the #1 driver of growth for GT over the next 3 years, transform our vodka and rum presence and accelerate our performance in super premium gin, whilst leading the industry in the establishment of the 0.0 category.

The successful candidate will;

Coach the brand managers to deliver consumer centred MBPs in conjunction with the GBT’s to ensure we deliver exceptional plans and assets

Fully deliver the AOP on your brands – owning the monthly performance management of each brand within your portfolio.

Network extensively across Diageo to align to the GBTs vision ensuring we implement growth drivers which have maximise impact to build brands.

Partner with the commercial, finance, supply and legal teams to expertly ensure our plans are implemented on time in full with impact at the point of purchase.

Influence and engage Global Brand Teams and Regional Innovation teams to ensure Global Travel is included in their annual planning to enable us to deliver brilliant execution

Deliver breakthrough marketing across all key consumer touch points (retail, digital, gifting)

Functional Capabilities

Applies powerful insights (Customer, Shopper, Consumer) to create competitive advantage

Develops strategies and plans that beat the competition

Inspires and engages others to deliver breakthroughs and brilliant execution

Creative problem solving, finding solutions to problems to ensure we achieve our goals

Utilises analysis to create winning consumer connection strategies (Digital, Social and Traditional)

Leadership Capabilities

Win through execution - Lead bold execution in a fast moving world;

Act like an owner of Diageo by holding self and others to account for highest standards.

Inject a restlessness to win and unlock capacity to decide and act quickly

Scan the environment constantly and adapt plans with pace

Inspire through purpose

Inspire teams to take entrepreneurial risks by building trust and respect through open and honest relationships

Develops people through blackbelt coaching

Shape the Future

Set context and empower people to experiment and unlock opportunities for growth

Experienced Required

The ideal candidate will have a broad range of marketing experience and great examples of impactful delivery in roles such as shopper marketing, consumer marketing, innovation and/or reserve.

Evidence of using insights to create winning strategies and an ability to demonstrate good creative judgement is a strongly sought after.

Evidence of working comfortably in a highly ambiguous environment at pace, balancing multiple project is a major plus.

Those highly skilled in fostering great effective relationships both internally and externally, in person and remotely will thrive in this role.

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