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Global Marketing Manager (1412129)

Geneva, Switzerland

Global Marketing Manager SKINCARE

Orveda. Lancaster. Philosophy. Kylie skincare

About Coty

One of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin and body care. A global leader in fragrance. Products are sold in over 150 countries around the world. Its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information , please visit

Home of 50+ iconic cosmetic, skincare and fragrances brands, it all started in 1904, with a fragrance house founded in Paris, France by Joseph Marie Francois Spoturno.

Our mission is to create forward-thinking beauty through products that provide new, innovative, and simply better science-based solutions. We believe science and passion are the thriving force behind transformation. Together with our people, our partners, and our customers we will make over the world of beauty.

We believe that no one can control or dictate what is or is not beautiful. We are here to unleash every vision of beauty that exists today and that will exist tomorrow. Beautiful is whatever makes us feel good in our own skin, and that can change day by day. It’s why fearless kindness is at the heart of everything we do.


Skincare division is a unique and exciting portfolio composed of 5 iconic brands, with so much potential. Everything is possible.

This role involves leading on 2 of our premium skincare brands Lancaster and Orveda.

The new age of skincare comes powered by Lancaster's 75 years of scientific research. Lancaster is a masterpiece of skin rejuvenation and takes at heart to repair & protect your skin at core with encapsulated active ingredients for targeted efficacy. Innovation plan is thrilling.

Following the acquisition of Orveda last year, we have seen this brand go from strength to strength. This momentum is set to continue next year with some exciting launches within the ultra-premium market.

As trade marketing manager, you will be responsible for the planning, execution and follow-up analysis of the Lancaster and Orveda brand strategies in Travel retail. You will be responsible for driving the long-term vision of the brand, alongside managing day-to-day and executions of launches and animations. Alongside this you will represent the travel retail needs to our international business and product development teams. Elevating travel retail as a key driver of projects on Lancaster and Orveda globally.

This role reports into the Senior Marketing manager – Skin Care.

Your responsibilities are:

Be the champion of your product categories
Build consumer knowledge, working closely with CMI
Build and execute corresponding strategy for your products by regions.
Forecast new launches, from competitor benchmarking to working closely with Demand Planning on sizing
Own ongoing retail forecasts for your products / categories, working closely with the sales team
Build and execute the annual product plan, leading to reaching sales objectives, recruiting consumers and driving loyalty
Work closely with the Media Manager to craft and then execute your media strategy across both brands.
Brief and work closely with other wider teams regarding your brand moments ensuring excellent execution in line with your strategy: Comms, Digital, VM, Sales, Training and Finance.
Understand ROI and the effectiveness of spend per activity
Support the Senior Marketing Manager in building strategic presentations

You are a FIT:

Passion for Skincare and Luxury
Knowledge about China/ APAC
A Bachelor’s or Master's Degree ideally in management/marketing
Highly numerate – strong analytically
2-5 Years of experience in marketing, skincare
Strong Communication skills – written and verbal
Excellent presentation skills
Highly organized with prioritization skills
Experienced in a premium or retail environment and can demonstrate commercial knowledge of market levers.
Ability to work in a team and collaborate with other functions/brands/divisions
An eye for aesthetics and a willingness to learn about specialist industries
Ability to inspire, motivate, coach and develop people

What we offer

Omni working policy – We value every individual and encourage initiatives promoting agility and work/life balance.
We will constantly help you improve your marketing knowledge and management abilities.
We are passionate about our work.
We are ambitious.
Dynamic and respectful work environment
Tasty in-house canteen

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