About the Company
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.“This role provides a unique opportunity to join a collaborative team and engage with customers and consumers in exciting channels, including the US Military and Global Travel Retail.” -Hiring Manager
Meaningful Work From Day One:
This position will work to ensure the development of Brown-Forman brands in travel retail sales channels, in alignment with our brand building philosophy and global brand strategies. Reporting to the Global Travel Retail (GTR) Manager, US, Canada & Military, this position will be responsible for the field sales execution of all promotional and retail activities in collaboration with the GTR Manager, US, Canada & Military; Account Manager, Military & Travel Retail; and Manager Latin America & Transportation. The role will collaborate with GTR and local management teams to evaluate market conditions, implement sales and promotional plans and recommend changes.
Geographic Scope: Focusing on airports in NY, EWR, BOS, PHI; Border Stores in Buffalo/Ontario; and Military exchanges from NY to DC/VA, and collaborating with US Domestic Distributors/Tri-Link on the Airline channel.
Key internal stakeholders will include:
● GTR Manager, US, Canada & Military
● Account Manager, Military & Travel Retail
● Manager GTR Latin America & Transportation
● Customer Marketing Manager/Americas
● Customer Service Team (Louisville)
● Field Sales Specialist, Travel Retail
● Sales Operation Manager - GTR
● Finance Manager - GTR Americas.
● B-F Brand Ambassadors
● EURPAC (Military Broker)
What You Can Expect:
Responsible for field sales execution & evaluation of display & promotional activities for US-CAN region in collaboration with GTR Manager, US, Canada & Military and Manager, GTR-Latin America & Transportation.
Direct management of regional Key Accounts (TBD) to meet or exceed sales and marketing goals
Provide outlet support for business in the US and Canada with particular focus on the military, airport, border, airlines lounges, and diplomatic channels.
Development of B-F business at the store level through building effective relationships with store personnel
Develop effective working relationships with targeted key account staff to secure optimal retail brand exposure and dominate at the point of purchase
Work directly with key retailer personnel, including retail and store managers, to identify and act upon profitable growth opportunities
Proactively identify and exploit brand-building opportunities through permanent merchandising and promotional activities utilizing the 360 process
Optimization of visibility of our brands to compete and win at the point of purchase (planograms, HPP’s, etc)
Manage A&P/Discounting Planners and process invoices in a timely manner
Collaborate with B-F Customer Service and Supply Chain to effectively manage forecasting and any logistical challenges to maintain optimal levels of stock.
Coordinate pricing and supply chain communications with both internal stakeholders and customers assigned
Oversight of B-F Brand Ambassadors across the region
Conduct regular impactful staff trainings in all key locations, focusing not only on B-F dedicated Brand Ambassadors, but also with key retail personnel
Ensure best in class execution with shelf management and promotional activations
Assist with the timely development and management of promotional calendars and merchandising activities
Conduct frequent, in-store market visits to regional outlets for PICOS surveys; assess and report on BF and competitor activity and propose Action Plans to maintain B-F with the best in class exposure
Collaborate with B-F Customer Marketing and IMC, digital (IMC Manager) on promotional calendars, permanent merchandising, and BRM within region/accounts.
Collaborate with US Domestic Teams to keep up to date with local brand strategies and activities
Collaborate on regular calls to support marketing and sales collaboration across both internal departments and customers
We Are Looking For People Who:
Entrepreneurial spirit with the ability to succeed in many skill areas including planning, teamwork, customer relationships, training and influencing retail staff, presentations, problem solving & negotiating
Ability to work both individually and as part of a team
Strong cultural awareness to reflect international nature of B-F travel retail business
Be a Champion of Brown-Forman Brands
Building Productive Relationships & Partnerships
Drive for results everyday
We Are Looking for Someone Who Has:
Bachelor’s degree, and 1-3 years’ sales experience; or 3+ years of relevant experience
A positive role model and team player, with ability to work both autonomously and in a matrix organization
Entrepreneurial spirit with the ability to succeed in many skill areas including planning, teamwork, customer relationships, training and influencing retail staff, presentations, problem-solving & negotiating
Cultural awareness to reflect the international nature of B-F travel retail business
Solid oral and written communicator; confident presentation and training skills
Proven organizational skills
Fluent spoken and written English
Fully literate in Microsoft Office (Excel, Powerpoint, Word) & Google Suite
Willing to travel extensively (approximately 40% of time)
What Makes You Unique:
Spirits industry experience
Global Travel Retail industry experience
This position is posted with multiple locations, you only need to apply to one of the postings to be considered for all locations and/or the remote work option